Happy Holidays
I have so many blessings to count this holiday season, it’s an embarrassment of riches. I’m grateful for my good health, my dear family and my fabulous friends. I’m also blessed with wonderful clients who are fun to work with and I have plenty of work to do. It’s been a very busy fall quarter here at Hoffman Graphics. I’ll just share the two biggest projects with you.
Herbalist book design
The first project was a 130 page book called Flourish: Go-To Guide for Herbal Medicine by Tierney Salter of The Herbalist. It was really fun working with Tierney again, who’s been a client for more than a decade. This is first print job I’ve worked on in several years! If you’re local and interested in knowing more about a variety of therapeutic herbal formulas, single extracts, 35 common health conditions, and diagnostic tools, Tierney is doing a book signing at her store in the Ravenna area tomorrow, Saturday, December 17.
Writing It Real membership site makeover
This is by far the most complex website I’ve ever developed. It was nine months in the making. During that time we re-engineered the entire business/marketing plan, establishing multiple membership tiers and a community forum, among other features. If you’re a writer or know someone who is, you can try out the offerings for two weeks for 99 cents! This membership site offers a world of writing tools and writing instruction developed by master teacher, poet and author, Sheila Bender, including one-on-one consulting, workshops and conferences.
Important News for WordPress Users
After many months, WordPress has just this week released their newest version, 3.3. If your website is based in WordPress and hosted with me I’ve already updated your site for you. Next time you log in you’ll notice a new look. A couple of the changes you’ll notice are a slicker sidebar with “flyout” submenus which put everything in the admin site just a single click away and a new drag-and-drop uploader, which means you can drag and drop images from your desktop right into the media upload box in the admin. There are little first-time tool-tips which you can dismiss once you have the hang of the new stuff.
Cool Tools, Tips & Resources
- JoinMe, a free screen sharing tool: One of the most indispensable tools I used while developing the Writing It Real site
- 5 Simple Tips To Remain Safe on Facebook
- Going to Florida: marketing gobbledygook explained by friend/colleague Barbara Breckenfeld
- Tag, You’re It! The Storytelling Power of a Great Tag Line
- For Marketing Success, Skip the Social Media Hype